Clik here to view.
101 Stats About Digital Moms And Their Shopping Behavior
How well do you know today’s Digital Mom? According toPunchbowl®, moms adopt new technologies faster than the average American. They keep their smartphones by their side at all times to look up...
View ArticleClik here to view.
Male Marketers: Are You Attending the 10th Annual Marketing to Women Conference?
Guys, are you serious about finding, reaching, understanding and connecting with the highly sought after diverse, female audience? My advice? Consider attending this worthwhile event. Oh…. and that...
View ArticleClik here to view.
4 Ways to Market Technology to Women
It is well known that technology is a male-dominated industry. Just take a look at a couple of statistics noted by Ryan Holmes, creator of Hootsuite, in an article titled, “Why the Tech Industry is...
View ArticleClik here to view.
Male Marketers: When The Tsunami Of Female Power Peaks, Most Will Not Know...
tsu·na·mi – (t)so͞oˈnämē/ - a series of ocean waves generated by displacements in the sea floor, landslides, or volcanic activity. A tsunami wave may come gently ashore or may increase in height to...
View ArticleClik here to view.
Male Marketers Marketing to Women: Cannes Is Now Rewarding Creativity That...
In June of this year, Cannes Lions will introduce a new Lion – the Glass Lion: The Lion for Change – which honors work that challenges gender bias and shatters stereotypical images of men and women...
View ArticleClik here to view.
Male Marketers: Are You Talking to Women Differently on Their Smartphones?
With consumers using smartphones 80% of the time to search the Internet, brands must shift their focus as well. Consumers now expect their mobile experience to be everything they are used to finding...
View ArticleClik here to view.
Big Food & Women Go Together Like Oil & Water
Women control 93% of the $1 trillion spent on food purchases in the U.S. annually, and they are chomping away at Big Foods. These are the women who as early as 2008 were saying they wanted healthy...
View ArticleClik here to view.
Happy Women’s Day! Now…Go Think Like a Man. #BicFail
GUYS, if you are considering a popular (albeit somewhat over-used) empowerment message for women in your next marketing campaign, please take note: Women do not aspire to be a man, act like a man or...
View ArticleClik here to view.
Male Marketers: Understand what drives female leadership. “True Passion Has...
I am extremely humbled to be one of 27 women listed in The European Business Review’s first female leaders supplement, titled Female Leadership in Our Time. If you are a female seeking inspiration in...
View ArticleClik here to view.
The Gender Gap in STEM Careers Exists, But is Beginning to Shrink. Where Does...
The gender gap does appear to be shrinking somewhat for women in STEM. And while some states appear to have a smaller gap than others, the state with the smallest gap still shows more than twice as...
View Article